How to work with Schools & Nurseries

Written by Giulia Fiorista


Have you ever wondered how you can approach a wider audience with your club? How you can deliver your passion to more children around you and find new routes to parents?

If any of the following apply, then read on!

  • You'd like to earn more from your activity business
  • You have schools in your local area
  • You have some time to spend on outreach and networking
  • You want some new ideas and insight on delivering services to schools and nurseries

As a company that works with thousands of kids activities clubs, helping them to increase their impact in communities, ClassForKids would like to share some useful tips and approaches on how to further expand your network and audience by working with schools and nurseries around your area!

The 123s of an Introduction

When approaching schools and nurseries for potential collaboration, it’s not going to be as simple nor seamless as meeting up with parents or advertising your amazing capabilities on social media. Schools and nurseries are more conventional in their ways of communication, and unfortunately, sending over an email invitation to chat over coffee won’t work. 🤔

Just take note that it does take some time and effort to get on the radar of schools and nurseries as they have a lot on their plates; managing staff, activities and curriculum, and the complexity of their own students and parents - you really have a lot in common! But don’t be daunted or intimidated by it, just be persistent and approach them with the purest intent of wanting to work together on delivering amazing activities to children.

2 + 2 = Collaboration

Once you’ve established a relationship with the school or nursery, it’s time to create an action plan on how you can collaboratively find the right way for your club to be part of the syllabus. ✍

Earning More than Pennies

Okay, we’re getting into the nitty gritty of this post. Let’s talk about money! As a club and crucially, as a sustainable business, you need to earn money to be able to deliver your activities in the community while at the same time, improving your service to parents and children, and hopefully also increasing your profitability. And FYI, when clubs collaborate with schools and nurseries, they can actually earn a non-insignificant revenue. A real benefit to the growth of their business. 😉

From our understanding, and from chatting with ClassForKids clubs who already work with schools and nurseries, we’ve learned that there are two ways you could price your activities:

A Gold Star Service

The benefits that schools and nurseries gain from having clubs and professional coaches be part of their curriculum is pretty tremendous, if we do say so ourselves. Here’s a few ideas on how you can demonstrate the value of your services to schools and nurseries:

Professional & Organised

Your club specialises in a specific activity. Schools and nurseries know that if they have you as part of the coaching or teaching of activities that they will be able to deliver the highest quality in terms of education and fun to their students. And organising classes, workshops and even events for the school can be done in a snap because you’re THAT awesome at your work!

A Catalyst for Learning

Because of your experience coaching and leading kids activity classes, you’re best-placed to positively influence children into having a stronger willingness to learn and to get the most out of their time! I mean, who wouldn’t want to be part of a No. 1 gymnastics team or a creative painting club or even a lively, talented orchestra? We would! 🙋 Overall, your presence and knowledge will most definitely excite children into participating!

Perfect for Physical & Mental Well-being

It’s very well-known that any form of activity that perpetuates strong physical health, creativity and imaginative thinking, socialising and problem-solving is great for children, especially when they’re growing up. Your club and coaches provide the perfect environment and are able to present the best methods for contributing great benefits to young children who have the curiosity and willingness to learn new skills, make new friends and genuinely evolve into the champions of the activities that they love! What an asset to any school curriculum.