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last updated 26/03/20 at 11.30AM - check back in for daily updates

In light of COVID-19 and in times of uncertainty, ClassForKids are providing all kids activity clubs with tips and advice on how to manage business disruption and how to keep connected with your customers. We understand how unsettling this time may be for business, and sympathise with how you might be feeling. In moments of disruption, we would ask all clubs to rally together and start thinking proactively. This can be a perfect opportunity to refocus and think to longer term goals for your club while offering alternative solutions for classes. You might be worrying about cash flow and upcoming bookings, but if you can seek support from your parents and consider bold new alternatives you may be able to successfully mitigate some of the disruption.

5 steps to safeguard your business

While some clubs are closing temporarily during periods of self-isolation, where possible the innovative are thinking of ways to adapt their programmes and deliver a great class online. In this guide, we’ll provide a 5 step process to cover the basics of moving your activities online, the benefits it can bring in helping to keep your club moving forward and how to keep your cash flow moving.

Read on to find out...

  • Why you should take your club online,
  • How you can implement this,
  • The best technologies to use,
  • Things to check before opening your digital doors,
  • How you can communicate the idea to parents

Keeping parents up to date in times of uncertainty

You’ll want to give practical advice and regular updates to your parents, however, you might find yourself facing challenging conversations. Maybe you’re thinking of offering online sessions instead of closing your club and not sure how to present this to parents. Perhaps they’re requesting refunds and you’re worried about how to respond. Have a look at our templates on how to communicate changes with parents and feel free to copy and paste! 

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In this time of uncertainty, the ClassForKids team is doing their best to keep up to date with Governmental information while at the same time creating useful content for kids clubs and academies.

If you believe that there is some important content we could develop and share, please fill in the suggestion box below and we will do our best to use our expertise in the field to come up with suggestions, templates and guidelines.

FAQs for CLassFOrKids

This depends on your T&C’s and whether you are continuing to run classes. There are various ways to avoid issuing refunds and whatever you decide will be dependent on the type of club you run. Where possible, you can defer bookings to a later date. If the parent is a committed customer, they’ll most likely be happy with this approach as it shows your club their continued support too. Many clubs, however, are opting to take their classes online and deliver a virtual programme. This takes some planning, creativity and execution but there’s been great success in this! With technology now, you don’t need to close the doors on your classes. 

You can, but you don’t have to. Whether it’s online classes, pre-recorded lessons or coming up with some homework/challenges for the kids in your club, give parents something worth paying for instead. Don’t be shy in asking for advice or suggestions. Ask parents what they need to keep their children entertained and to keep their skills and interest in your activity alive. If parents feel part of the planning, they’ll agree with your processes and be happy to keep paying. 

There’s various things you can consider that will keep parents and their children engaged. Here’s some examples:
  • Move bookings to a later date. If you’re looking to keep the child engaged in the period of absence, it could be an idea to get them to learn a dance or skill (or similar) with the idea of performing it on their return.
  • Give parents a discount for booking in advance.
  • Figure out how much you ‘owe’ parents in classes and leave it as credit to offset against future classes. 
  • Keep engaged, whether that’s being active on social media or pulling together some resources for children to enjoy at home. It can be specific to your club, activity, or something fun to keep them hooked during periods of inactivity.