Growth, franchising and more

Meet Jamie and Josh; they’re the co-owners of 1st Touch Football based in the Southside of Glasgow. From the get-go, the lively duo had big plans for growing the academy through a seamless customer experience and even better classes! And thanks to their hard work and dedication, the academy has gained over 200 new kids in recent weeks.

Turning passion into purpose

After studying at university and coaching part-time, Josh and Jamie had big plans for the future by taking all they knew about coaching and pushing the boundaries of success by setting up their own business. Striking the balance of previous experience and their own ethos has been key to the success of 1st Touch Football.

Building in core values, including enthusiasm and passion in classes, has been pivotal in helping the academy attract the right coaches. But for Josh and Jamie, success goes beyond just stating core values. It comes down to building a brand and customer experience that’s remembered and a place where kids enjoy their classes.

"I’m proud of the community we’ve managed to build up - we have loads of happy children and even happier parents."

Dream job, nightmare processes

But with such a surge in demand for classes, day to day tasks became unmanageable. Paper registers were mounting, booking processes were clunky, and managing finances was a complete nightmare. And with such big plans for growth, Josh and Jamie decided to search for a new team player.

Following a parent recommendation, Josh and Jamie decided to check out ClassForKids. And after booking a demo, they quickly knew how the system could improve their customer booking experience and grow their business. So they decided to join the ClassForKids family.

"ClassForKids makes the experience of booking and paying for classes really straightforward, and it makes it easier for parents to join our classes."

See solution

Signing ClassForKids to the squad

Gone are the days of scattered customer data, wasted hours on admin, and broken customer booking experiences! Since embedding the ClassForKids system to their website, Jamie and Josh have watched the traffic to their website and the number of kids coming to the club increase.

Making their customer experience a positive one wasn’t something that Josh and Jamie were willing to compromise on. Everything from the first interaction with the academy to the booking experience to class content is a top priority.

And the ClassForKids system has been a big hit with parents too! Now customers can book and pay for classes in just 3 steps!

Moving the goal posts of success

And it’s not just the website where Josh and Jamie are seeing growth. Thanks to the ClassForKids system and its registration questions feature, Josh and Jamie are now take their marketing to the next level with Facebook and Google Ads.

And with one eye on the future, they're using the ClassForKids system to help them reach their goals. Long term, the duo would like to push their brand throughout other areas of Scotland through franchising.

The ClassForKids system will be pivotal in helping them achieve their goals. With better capabilities for tracking finances, Josh and Jamie can fully understand what classes are performing better, suitable areas for investments or where there’s room for growth.

Josh and Jamie's advice for you?

ClassForKids are really supportive! We were able to set up our system in the space of a short zoom call and start taking books the very next day. It’s simple and doesn’t take long at all!

Ready to tap into your potential?

Come and chat with one of our business coaches today - they’d love to hear from you!


ClassForKids is an Award-Winning Booking Software Designed for Kids’ Activity Clubs.

We support 3000+ clubs every day by bringing everything together from bookings and payments to register management so you can focus on your business and reach your goals.


Customer satisfaction, and ease of use.


hours per week saved on admin


new clubs signing up each month

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