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The starting point

Back in 2003, Gillian - school teacher, artist and mum to a young child - identified a gap in the market for quality art classes aimed at children. In the area at that time were a few after-school classes, however these were poorly run or didn’t invest the necessary time in the children and Art was also absent from the school curriculum. What was readily available though was a number of highly motivated teachers who wanted to work with children; the timing couldn’t have been better. Gillian and another teacher decided to bring art classes to the community and the intricate process of sculpting Artzone began.

Imaginatively and well-planned classes (employing low teacher-child ratios) helped Artzone to quickly grow to 5 staff members over 10 venues. A major challenge arrived in the shape of the recession in 2008, however some agile changes, including pushing teaching through schools, ensured no pupils were lost. An incredible achievement. Shortly thereafter even more classes were added to the schedule and the clunky spreadsheets used to manage classes and control revenue began to fray at the edges.


The Challenge

With year on year growth of 10%, the office was awash with paper; money placed in ziplock folders and the manual process of counting, logging and reconciling payments was becoming very onerous. When pupil numbers hit 1,200 the strain began to show. The manual effort was massive, and there was a reduced focus on classes and parents; 3 members of staff were dealing with paperwork rather than working with kids or helping customers. Not being able to chase trials, payments, or check attendance was a red flag, and the risk that pupils would not be able to re-enrol proved to be a turning point.


ClassForKids' Solution and the Result

Operations Director Paul was certain Artzone needed a software solution. After a very circuitous route (involving trials with a number of US & UK companies whose high costs ruled them out) ClassForKids was identified as a partner in September 2016. Paul took a very rigorous approach and completed an audit where 14 individual areas were reviewed, tested and generally put through their paces, to ensure the ClassForKids system was fit-for-purpose and able to cope with the demands of his club. The solution needed to cope with 1200 pupils, re-run and organise for the next term quickly. And like painting by numbers, we filled in all the blanks.

Through a combination of commercial savvy and highly skilled teaching, today Artzone is Ireland’s leading art school for children. Enabling children aged 5 - 17 to express themselves, learn about the importance of art and simply have fun is hugely rewarding. And we have been there with them, canvassing for their success. Why work with us? Our booking management software is a big draw, enabling you to do what you do best; run your club the way you want to.


Artzone is Ireland’s Leading Art School, run by fully qualified Art Teachers, working to structured Visual Arts Curricula for Primary & Secondary School Children and Adults. Artzone is a young, dynamic, creative hub.


Dublin, Ireland

Kids Industry:

Art School

The system can cope with everything we throw at it! Ensuring we can chase trials and payments and check attendance helps us focus on growing the business."

- Gillian, Art Zone