The beginnings and the Challenge
John knew since the age of 16 that he wanted to work with kids, which led him to spend many years doing volunteer work to make sure he could get experience to one day use in his own business. After coaching in Edinburgh, John moved to London to coach and learn with Arsenal, Crystal Palace Ladies and he also spent time abroad in Finland and Bahrain.
In November 2018 he finally started his own Football academy as a part-time venture, working as the only coach for 11 children across 3 classes.
He had clear vision in mind: providing a service like no other! "We recognised that a lot of companies around us were quick to keep parents at arms length, while we wanted as much as possible to get the parents on board and make the experience for them as good as the experience for their kids. It’s what we call the Family. The aims of the club are simple, we want to make children have fun whilst playing but also it’s so important that after each session they learn something, anything they can take with them is a bonus for us. The positive feedback from parents is why we do what we do. We also want to coach everyone, regardless of ability or skill level. In a nutshell we want to create footballers and we want to be the best around at what we do" John says.
Playit Loveit soon recognised the need for an admin solution. They first started using a different admin platform, but the ambitious John was not happy, "it was a nightmare, too much of a hassle! We want to be the best and we need to make sure that the parents have the best experience with the easiest way to book in a class." Even with his new system, there was too much time wasted on manual processes and chasing parents for payments. "I hate paper!"
CLASSFORKIDS' Solution and the Results
In February 2019 John started his ClassForKid journey and by May 2019 he decided to go full-time with business. "We have progressed very quickly, since I have moved to the ClassForKids system we have drastically changed our numbers, it has made things so much easier and allowed us to really plan the year ahead."
What I value the most is how much more time I have in my personal life. At the moment we run our business 7 days a week and it can be full on, however I feel now it’s so much easier than before to have time with my wife and my dog!"
PlayIt LoveIt currently has 160 children a week, 4 members of staff running classes 7 days a week over 2 locations. "We provide a wide range of classes, we have soccer tots, soccer school classes, elite 1-2-1 private classes, advanced classes and soccer camps. Honestly, ClassForKids makes things so much easier and has allowed us to really support our customers."
Director John Leitch, started Playit Loveit in November 2018 as he felt there was a real gap in terms of an elite football coaching in Aberdeen.
Football Academy and Soccer Camps
We want to be the best and we need to make sure that the parents have the best experience"- John, Founder of Playit Loveit
Since moving to the ClassForKids system we have drastically changed our numbers, it has made things so much easier and allowed us to really plan the year ahead."- John, Founder of Playit Loveit