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As every football coach knows, getting the fundamentals right creates an open field for future success. In starting Skillz, Ashley combined his experience of professional football - including stints with Fulham FC’s academy and Chelsea FC’s foundation department - with a desire to create an environment in which children learn football in a fully supported and inclusive way. Today he is heavily involved in the planning and management of the programme and it's this attention to detail that has helped the club grow from 10 children to 550 members per week. Now he is running classes from 9 locations with 11 staff members. Want to be like Ashley? Find out how ClassForKids can help your football coaching business enter the premier league.

First Half - The beginnings

When asked what he is most proud of, Ashely replies 'Where the club has come from and it's growth.' The hard work in the early days paid off as Skillz professional reputation grew. Now, in addition to football classes for children aged 2-11, Skillz also runs holiday camps, birthday parties and nursery school programmes. While manual processes - the use of clunky spreadsheets - saw the business through the early days, these quickly outgrew their effectiveness. The ability to manage contacts, register for next term and keep on top of payments began to take its toll. 'Chasing parents for money, constantly, updating excel spreadsheets and manually writing out registers was so stressful and time consuming.' said Ashley. It was at this point that ClassForKids joined the squad.


Second Half - CLASSFORKIDS' Solution

We understood that Ashley's time was precious, and we wanted to help him keep his head in the game. By turning the completion of tasks that would previously take hours into minutes, Ashley was able to focus his time on other areas of club management, such as growth, development and spending time with the kids. As he says himself 'Running the business is much easier with the ClassForKids system. I now have time to plan sessions, build relationships with parents and advertise for new children to join the club.' If you want to be like Ashley, then get your head in the game with the ClassForKids system.


Putting his best foot forward is UEFA qualified coach Ashley Thomas, owner of Skillz Football Academy.  Founded in 2012 and has been with ClassForKids since 2015. Ashley started with only a handful of children and 1 coach. 



Kids Industry:

Football Academy

The ClassForKids system ensures we receive payments a month in advance and allows us to focus on advertising and building the club."

- Ashley Thomas, Skillz Football Academy