Revolutionizing Camps: Munchkin Sports' Spectacular Growth Story

Munchkin Sports soared with 400+ camp bookings, leveraging diverse sports, strong ethos, and streamlined operations for exponential growth.

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Activity Camps
Joined ClassForKids
April 2015

400+ camp bookings with support from ClassForKids

After starting Munchkin Sports in 2012 with a handful of children attending weekly classes, Joe and Tony had big plans for the club. Their dedication and innovation in coaching have helped them grow to see over 4000 children each week!

But its holiday camps that have been the biggest surprise in business. Generating 2X more income, the club now regularly see 650+ children attending every camp.

See solution

Confidence is key

After 10 years of coaching at a local rugby club and school, Joe realised there was a lack of coaching available for younger children aged 2-7. After initially thinking about focusing solely on rugby, Joe’s wife suggested he think about broadening his horizons as multi-sports could play a bigger role in his future.

And she was right! Munchkin Sports now offers everything from football to rugby to other multi-sports including athletics, netball, tennis, and cricket.

Despite starting the business in the middle of a recession, Joe and Tony stood firm in their decision to start because they knew children needed sports and activity; not just for physical activity or mental well-being, but for encouraging key skills like communication and teamwork. And they knew parents would support this ethos too.

Using data to drive results

In the past 8 years, the business has gone from strength to strength. Their hard work and passion have proven popular in schools too with Munchkins now operating in over 50 after school clubs across 20+ schools each week. But holiday camps have been the real winner at Munchkin Sports.

The success of camps is largely down to Munchkin Sports reminding customers of the value of camps, and promoting this across social media to generate interest from new and existing customers.

Because they put time and effort into advertising camps so well, Munchkins generate around 2x more income when compared to term classes. Because of the continual demand for camps during the holidays, they now have over 50+ staff members helping throughout the year.

See how

But with an ever growing customer base, payments, bookings and day-to-day tasks became increasingly difficult to manage. After looking at custom-built systems, Joe realised time was of the essence. So he started to search for a system designed for kids activity businesses, and that’s when he came across ClassForKids. He hasn’t looked back since...

Bonus points with a new player

Since using the system, the operational side of the business has changed dramatically. Joe and Tony now have time to focus on the club’s programmes, maintaining the brand and pushing their marketing forward.

Munchkins now take all of their bookings and payments online meaning there’s no payment chase or tracking different bookings across mountains of paperwork. Bookings come directly through their website, and they’ve even got it linked to their Facebook page to maximise the number of bookings.  

"We couldn’t operate without ClassForKids. It’s so simple for parents to book and pay, and we have everything in one place."

Planning ahead

Strategic planning is something Munchkins will focus on, and they’ll be using the ClassForKids system to help with this. Financial analysis will play a bigger role in the expansion of Munchkin Sports. Over the course of the next few years, the plans are to expand Munchkins out of the local area while still maintaining quality coaching.

And the future is already looking bright for Munchkins who have already launched their camps! They’ve already secured 400+ bookings amounting to over £30k worth of income. All of this has been made easier by the ClassForKids system which has helped Munchkins bounce back to their best.

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ClassForKids is an Award-Winning Booking Software Designed for Kids’ Activity Clubs.

We support 3000+ clubs every day by bringing everything together from bookings and payments to register management so you can focus on your business and reach your goals.


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hours per week saved on admin


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