Dance Class Marketing: The Essential Toolkit

Written by
Felicia Bugge
min read
Business Advice

How can I promote my dance studio?

Hey dance studio owners! 

We know that the world of marketing can be confusing, time-consuming and costly. That’s why we’ve put together this blog to break it all down and give you the tools you need to create a marketing strategy that actually works. 

Read on to learn all you need to know about dance class marketing, including how to develop a functional brand, how to utilise social media, and tips on how to advertise your dance studio!

Dance Studio Branding

Before jumping into marketing your dance studio everywhere you can, it’s important that you understand your brand. Making sure that the branding for your dance studio is strong, consistent and aligns with your core values will help you to connect with parents and other potential customers, and will lead your approach to marketing your studio.

[.pink__text]What is dance studio branding? Branding can be described as the overall look and feel of your dance studio. It’s the purposeful combination of aesthetics, like your brand colours or logo, and the core message you want customers to think of when they imagine your studio. Simply put, branding is what makes your studio stand out from the crowd.[.pink__text] 

Have a clear idea of what you want to say in your messaging and make sure your branding is consistent across all areas including social media, your website and physical marketing materials like flyers. Branding is so much more than just visuals - it is the identity of your whole business and what it stands for. 

Tips to ensure strong and consistent branding:

  • Ensure that your dance studio’s name and logo fit your messaging and is easily recognisable
  • Develop a set of brand colours that fit well together, and use them in your logo
  • Use your brand colours consistently across your marketing
  • Utilise your social media bio to deliver your key brand message (or slogan)
  • Make sure that the content you’re posting online is cohesive and stays true to your branding

[.blue__text]Looking for more branding advice? Download The Must Have Brand Pack for Dance Schools![.blue__text]

Dance Studio Social media marketing

Now that you understand the importance of branding, it’s time to get into how you can promote your dance studio using something you probably already use on a daily basis: social media! 

Social media is a fun space to let your creativity run free. As long as the content you’re posting fits your brand, you can jump on the latest trends, design nice announcement posters and communicate with potential customers - all in one place!

Tips on what content your dance studio could be posting:

  • Testimonials from happy customers
  • Promotional offers or Bring-along-a-friend-discounts
  • Clips from shows and performances
  • Your dance studio’s take on a fun dance trend 
  • Clips from your classes
  • A new choreography for dancers to try out

Because most parents already use social media, it’s the perfect place to tell them about your dance studio. Your posts could highlight any new classes, promotional offers, performances or offer a behind-the-scenes look into what your classes are like. It’s important that you continue to post content consistently on your social media platforms, and that you utilise it as a way to communicate with parents. 

Having a strong presence on social media will allow your dance studio to build up a reputation and convert potential customers into long-term customers. It’s the perfect place to market your dance studio - and is a free way of doing so. Make sure that you’re active on any platforms that make sense to your brand. We suggest that you develop a presence on Instagram and Facebook to start with. Another plus? Facebook has the functionality of a “Booking button” for parents to book their children into your classes, fast and easy. 

[.green__text]Find out How To Get More Kids Club Bookings Through Facebook, or How to Use Instagram to Grow Your Business in our blogs.[.green__text]

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Dance Studio Advertising

Your branding should lead what you do with marketing. You have to have a clear picture of what your studio is all about, and what key message you want to use in your advertising. From there, it’s all about communicating your branding and messaging in the right way, and in the right place.

When you’re developing your marketing messages, consider the following:

  • The language your target audience (dance parents) uses. This is important to make sure they understand what you’re trying to communicate.
  • Where your target audience hangs out - if the answer is online, you’ll want to market your dance studio there. If they hang out at their children’s schools, a flyer might do the trick!
  • What is your unique selling point? Whatever it is that makes your dance studio stand out, that’s what you should be shouting about.
  • Keep it short, concise and utilise imagery. After all, a picture is worth a thousand words, and parents will prefer understanding what you’re about just from a glance!

Once you’ve developed a message that represents your studio really well, in a short and concise way, it’s time to start spreading that message. Consider where your potential customers are, and the best way of reaching them. You don’t want them to have to go out of their way to gain a good understanding of your dance studio, so it’s best to go to them. 

If you want to develop a functional marketing strategy, but don’t have the biggest budget to put behind it, fret not! Social media is not only a great place to post content and build up a brand for your studio, but it gives you a budget-friendly option to traditional marketing as well. Another bonus is that you don’t need to create new content for your advertising either. You can simply select a post that you’ve already uploaded (we’d recommend having a look at the insights to select a post that’s already doing well organically) and clicking on “Boost”. This will allow you to put some budget behind the post, which will be shown to a wider audience. And suddenly, you are running a social media marketing campaign for your dance studio and seeing more bookings coming in!

Now that you have the tools to develop a brand, utilise social media marketing to promote your studio, and understand how to advertise your dance studio (even on a budget!), it’s time to test it out for your studio. Remember to have some fun with it!

[.orange__text]Are you looking for a dance studio software that will allow you to focus your energy on branding and growing your dance studio? Then ClassForKids is for you! Find out more information about how we can replace hours of admin with time to spend on the things you love.[.orange__text]

Felicia Bugge

Felicia is our resident Content Specialist. She is the mastermind behind most of our blogs, emails and Tiktoks! When she isn’t planning the next big email campaign or chasing participants for Tiktoks, she can be found travelling to new exotic places, reading the latest booktok book, or converting friends to using iPads for notes and calendars!