Good Life Gymnastics
Big plans for future growth with support from ClassForKids
Meet Geoff. He's the founder of Good Life gymnastics, and he's been using the ClassForKids system since the start to help run his business.
The club began with a summer holiday camp which Geoff discovered was the perfect way to generate demand and interest for classes. A few months later, he had started a few term classes with 48 children attending. Fast forward five years and Good Life Gymnastics has continued to go from strength to strength.
Pivoting his way to success
Geoff has always understood the need to adapt to changes quickly. With the first lockdown, the club was running classes online within a week. Customers' health and happiness have always been at the heart of everything Geoff’s done. Not just for the kids, but for the community they’ve built too! So it was natural that Geoff’s mindset was on maintaining quality service and normality for children and parents.
But with lockdown 2.0, Geoff took a different approach. Knowing how quickly things bounced back, Geoff let the content they produced in the first lockdown do the work for them while taking the time to focus on the club’s future. This allowed Geoff to analyse whether his business strategy was sustainable for growth.
Geoff wanted a business that wasn’t solely reliant on him but moved forward because of the process, technology, staff, and structure in place. Lockdown has provided some validation knowing that the business can keep moving in this direction to achieve future growth because it has been built on all the right foundations.
“Rather than viewing online classes as a new way to operate, it’s a way to aid our growth plans because we can build data in new locations…”
An eye to the future
Geoff’s plans for the future are ambitious- just like him! In the next 3 years, he would like the club to be 10x its current size by expanding into different areas.
And while Geoff is open to the idea of franchising, he believes the club has what it takes to grow on their own with a solid business structure and an automated booking system like ClassForKids.
Contributing factors to Geoff's success
One of the biggest reasons for Geoff’s success today is because he treated his gymnastic club like a ‘business’. Running only one term on paper and cash, Geoff quickly realised he needed a better process if he was going to achieve great success.
Geoff’s a firm believer that behind every good business is an automated system that takes care of admin. And that’s when he discovered ClassForKids. Since then, he’s been taking bookings online, converting club trials at the click of a button and taking payments through the subscription feature. Not only does this give the club a steady stream of cash flow, but making classes even more affordable for parents.
"Being able to see monthly revenue at a glance - see the highs and lows and analyse data over a few years - is a great way to spot consistent trends to fuel growth."
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Good Life Gymnastics
“I didn’t want this old fashioned business structure, I wanted everything as efficient as possible. As soon as I saw ClassForKids, I thought ‘perfect’. I get my registers online, payments online - it has everything you could need.”